Publicis Links With Social Media Vendors

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Publicis Groupe unveiled partnerships with a series of social media vendors and ad networks.
 
The holding company is calling the partnerships a “strategic entity” that will reside within its VivaKi unit that was set up, in part, to provide Publicis agencies with digital marketing tools.
 
The REAL Suite comprises arrangements with app maker Buddy Media, Converseon, communications tool Meebo, social ad play Social Vibe, ad network SocialMedia and user-generated program creator Vitrue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in