Publicis to Launch Coke's Vault

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LOS ANGELES Coca-Cola roster shop Publicis in New York has been awarded creative duties on the soft-drink maker’s new Vault citrus-flavored drink, a Coke representative has confirmed.

The Publicis Groupe shop prevailed over a field of four agencies that included Kirshenbaum Bond + Partners in New York and Wieden + Kennedy in Portland, Ore.,

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