Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pfizer last week handed Publicis’ New York office a Celebrex creative assignment, but it has not named a lead agency on the brand despite months of testing concepts from Publicis, TBWA\Chiat\ Day and incumbent J. Walter Thompson, all in New York. Publicis referred calls to Pfizer, which confirmed the assignment. A decision regarding the lead agency on the $80 million account is expected this week, along with decisions in the reviews for Bextra, Zoloft and Zyrtec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in