Publicis Hopes to Be 'La Diffƒrence' for Frankel

Maurice Lƒvy made his first bid for Frankel & Co. three and a half years ago, when the marketing services firm wasn’t for sale. When the shop was put up for sale last fall, he tried again and succeeded, giving Publicis S.A. another foothold in the U.S. in an area Lƒvy expects to be increasingly lucrative.
“We do believe the segment of marketing services will grow at a much faster pace” than advertising, Lƒvy said.
Agency founder and chairman Bud Frankel said he received nine bids for his shop, a number that was cut to five after follow-up presentations.