Publicis Hires Rich as Group CD on VoiceStream

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Publicis in the West has hired Rob Rich as senior principal, group creative director on the estimated $115 million VoiceStream account, the shop’s largest.

Rich, 36, resigned in March as svp, group creative director at Mullen in Wenham, Mass., to freelance and possibly start his own agency [Adweek, March 26]. Several weeks later, he agreed to serve as interim group head on VoiceStream at Publicis’ Seattle office, said agency co-president and chief creative officer Kevin Kehoe.

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