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NEW YORK Richemont, the Geneva, Switzerland-based luxury goods company, has awarded Publicis Groupe’s ZenithOptimedia and Starcom most of its global media planning and buying duties after a four-month review, the agencies confirmed.
ZenithOptimedia will handle the estimated $125 million European account as well as the North American region. U.S. spending by the client totaled $40 million in 2004 and $22 million for the first half of 2005, according to TNS Media Intelligence.
Starcom will service Richemont brands in Latin America and the Middle East.
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