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Publicis Groupe today acquired Ambito5, a leading social media agency in Italy.
The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated into another Publicis Groupe unit: Saatchi & Saatchi Italy. Why? Because Ambito5 has already worked closely with Saatchi on ads for the likes of Toyota, Lexus, Procter & Gamble and Ferrarelle.
Ambito5 general manager Giuseppe Mayer will maintain his current role, while founder Max Brondolo will become president of the board of directors.