Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Publicis Groupe today acquired Ambito5, a leading social media agency in Italy.
The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated into another Publicis Groupe unit: Saatchi & Saatchi Italy. Why? Because Ambito5 has already worked closely with Saatchi on ads for the likes of Toyota, Lexus, Procter & Gamble and Ferrarelle.
Ambito5 general manager Giuseppe Mayer will maintain his current role, while founder Max Brondolo will become president of the board of directors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in