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Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares.
Matomy has some 400 staffers in 100 countries and works for the likes of American Express, HSBC and Experian. In July, the 7-year-old company completed an IPO on the London Stock Exchange and now has a market cap of $327 million.
The Tel Aviv, Israel-based shop also had a strong first half of the year, with revenue growing $10.3
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