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BOSTON Publicis Groupe continues to bolster its specialty service offerings, naming longtime holding company executive Richard Attias to launch PublicisLive, a global events management venture based in Geneva, Switzerland.
Attias, who will have a “significant minority interest” in the new company, will focus on producing high-end international conferences and events, particularly in Europe and the Middle East, according to Publicis.
The unit will serve governments, institutions and corporation, which are increasingly demanding sophisticated, tech-driven productions, Publicis said.
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