Publicis Forms Board to Guide Media Operations

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NEW YORK Publicis Groupe has formed a new management board aimed at improving its media operations, which include Starcom MediaVest Group and ZenithOptimedia.

The board will operate under the name Publicis Groupe Media. Roger Haupt, chief operating officer of Publicis Groupe, stressed that PGM will not be a new company, but rather a board that will focus on improving Publicis’ media units.

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