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CHICAGO Publicis Groupe is set to merge the iLeo promotional unit of Leo Burnett into Frankel, sources said.
The combined entity would likely keep the Frankel name, but align the unit even more closely with Burnett, sources said.
Management roles, including those for iLeo president Peter Steinhauser and Frankel CEO Dick Thomas, have not been determined, the sources said.
While not confirming the merger, a Leo Burnett representative said, “We are working closely with Publicis Groupe to design a global marketing services offering that best meets the needs of our clients.
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