Publicis Eyes Merger of Bromley, PS&L

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DALLAS Publicis Groupe is considering a merger of Bromley Communications with Publicis Sanchez & Levitan, sources said.

The discussions come as Publicis continues to sort out how best to incorporate Bcom3, which it purchased for $3 billion in September 2002 (Bcom3 owned Bromley). Also, the network has been looking to expand its Latino marketing capabilities, sources said. Publicis already handles an estimated $450 million in billings—some 15 percent of what the Association of Hispanic Advertising Agencies estimates is now a $3 billion ad market (and growing at an average rate of 17 percent annually, in terms of aggregate dollars billed by agencies).

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