The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Last Monday’s press conference announcing the long-rumored acquisition of FCA (ADWEEK, Sept. 13), which bills $167.3 million, by Publicis/FCB will have little impact on overall agency rankings in Europe.
When the equity buyout of the holding company Groupe FCA is completed by year’s end, Publicis, which currently bills $1.2 billion, will still be one of the largest communications groups in France and the Continent, second only to Euro RSCG.
Referring to this as a ‘defensive strategy,’ Levy offered ‘offensive’ thinking for the merger as well.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in