Publicis Expands Footprint in China

CHICAGO Publicis Groupe has acquired a majority stake in Chinese retail and promotional marketing agency Yong Yang, the holding company confirmed.

Once the deal receives Chinese regulatory approval, the Chengdu-based agency will be aligned with Leo Burnett company Arc in Greater China. Publicis Groupe last year acquired control of Shanghai-based Betterway Marketing Solutions. In all, the company has 79 offices in 33 cities across China.

“China continues to be of absolutely critical importance to Publicis Groupe,” said chairman and CEO Maurice Lévy, in a statement. “We are already meeting the increasing demands of advertisers with an incredibly strong grass-roots offering across China.”

Arc Greater China managing director Simon Holt and Arc Greater China strategic planning head Patrick Lai will lead Yong Yang, which will retain its name. Yong Yang’s management—general manager Ms. Zhao and deputy general manager Mr. Zhang—will continue in their current roles.