Publicis Drops Out of TGI Friday’s Bid

DALLAS–Publicis in Mid-America said today it has withdrawn from the review for TGI Friday’s $40 million account, the agency confirmed.

“We are proud of the work that we have done for TGI Friday’s over the past seven years and wish them well in the future,” said Publicis in Mid-America president Steve Price, in a statement. Other contenders — McCann-Erickson, New York; TBWA\Chiat Day, Marina del Rey, Calif.; and Deutsch/L.A., Marina del Rey, Calif.– are gearing up for final presentations, to take place the week of Dec. 17.