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With a degree in anthropology from Southern Methodist University, Stephanie Ouyoumjian knows how to unearth things. After graduating, she participated in digs for artifacts that shed light on ancient cultures.
At Publicis Mid America in Dallas, Ouyoumjian will apply those skills toward “unearthing the triggers that get people to notice brands, engage with brands and ultimately buy brands,” according to CEO Mark Bateman, who hired the former Mullen svp as svp/strategic planning director for his shop.
Ouyoumjian, who also earned a degree in women’s studies, is known as a specialist on how women relate to products and brands.
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