Publicis-Digitas Deal Is Complete

NEW YORK Publicis Groupe said its $1.3 billion deal to acquire Digitas officially closed, a little more than a month after it was signed.

Publicis last week said more than 94 percent of the outstanding common shares of Digitas had been tendered, a subsequent offering period that expired at midnight Jan. 29. All shares were acquired for $13.50.

With the closing, Publicis can begin to further integrate Digitas into the holding company, including sharing corporate resources. As part of Publicis, Digitas will look to expand internationally and offer its services to clients at Publicis network agencies such as Fallon, Leo Burnett and Saatchi & Saatchi.

Digitas will operate as a wholly-owned Publicis subsidiary, operating its three digital agencies: Digitas, Modem Media and Medical Broadcasting Company. Key Digitas clients are American Express, Delta Air Lines and General Motors.

Publicis in December agreed to acquire Boston-based Digitas for $1.3 billion in cash, a move designed to expand the holding company’s digital marketing capabilities. The $13.50 offer for Digitas’ shares represented a 23.5 percent premium on their closing price.