Publicis-Digitas Deal Is Complete

NEW YORK Publicis Groupe said its $1.3 billion deal to acquire Digitas officially closed, a little more than a month after it was signed.

Publicis last week said more than 94 percent of the outstanding common shares of Digitas had been tendered, a subsequent offering period that expired at midnight Jan. 29. All shares were acquired for $13.50.

With the closing, Publicis can begin to further integrate Digitas into the holding company, including sharing corporate resources. As part of Publicis, Digitas will look to expand internationally and offer its services to clients at Publicis network agencies such as Fallon, Leo Burnett and Saatchi & Saatchi.

Digitas