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LOS ANGELES Publicis Dialog has won creative and media duties for on-demand applications company WebEx following a review. Estimated billings are $6 million.
The shop defeated Grey and The Loomis Agency in the contest’s final round. All of the contenders pitched from their offices in San Francisco.
Independent Godfrey Q & Partners had handled advertising duties, while Loomis worked on direct marketing.
“We originally went at it for just direct and interactive, but we were able to pull in the brand,” said Ted Barton, CEO of Pulicis Dialog.
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