Publicis Creates a Sense of the Absurd for IronKids

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It’s an idyllic scene: sunny weather, a bench in the park and an elderly man throwing bread to the pigeons.

But in the latest television commercial for IronKids bread, things take a goofy turn when a second elderly man comes along and sits down on the bench.

Carrying a bagged loaf of IronKids, he begins tossing slices into the air.

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