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Publicis launched a print campaign last week for the Washington State Tourism Board’s Web site that relies on fairy-tale images instead of the traditional outdoor scenes commonly portrayed in travel ads.
The ads, which will appear this month in regional editions of Martha Stewart Living, Sunset and Gourmet, among other magazines, show vacationers gliding down a stream atop a giant Red Delicious apple and hiking on equally oversized rain-forest mushrooms.
The tagline is, “A little trip to the extraordinary.”
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