Publicis-Cellular One Effort Gives Net Top Billing

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Publicis Dallas has created a new campaign for Cellular One that emphasizes the wireless-phone provider’s dot-com presence.
Two TV spots for the telecom, based in Dallas, broke last week and will air until the year’s end. The commercials are appearing on the Comedy Central, Nickelodeon, MTV, A&E and VH1 cable networks, as well as on National Football League telecasts in the fall.
The budget for the campaign was not disclosed.

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