Publicis Buys Shanghai I-Shop

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Publicis Groupe said it has further strengthened its online marketing capabilities in the Far East by acquiring Shanghai-based i-shop EmporioAsia.

The 35-person agency has been rebranded EmporioAsia Leo Burnett. Current CEO Vincent Kobler remains in charge of the renamed operation. Financial terms of the deal were not disclosed.

EmporioAsia specializes in online strategy as well as Web site design and construction, rich-media executions, search marketing and analytics. Some key clients include China Eastern Airlines, Hilton Hotels and ING.

The buy is important for the Paris-based holding company’s long-term strategy in the region because the potential for growth in the Chinese online marketplace makes it “one of the most promising advertising markets in the world,” said Maurice Levy, chairman and CEO of Publicis.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in