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BOSTON Publicis Groupe continues to shore up its global agency network, making two acquisitions in Italy to bolster its digital and healthcare practices just one day after a strategic reorganization in Japan.
The Paris-based holding company said it has acquired Healthware SpA in Salerno, a 50-person healthcare shop that creates CRM, search marketing and related programs, and Multimedia Healthcare Communication in Milan, a public relations agency. Financial terms were not disclosed.
The shops work for clients such as Procter & Gamble, AstraZeneca and Sanofi-Aventis.
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