Publicis Buys Italian I-Shops

BOSTON Publicis Groupe continues to shore up its global agency network, making two acquisitions in Italy to bolster its digital and healthcare practices just one day after a strategic reorganization in Japan.

The Paris-based holding company said it has acquired Healthware SpA in Salerno, a 50-person healthcare shop that creates CRM, search marketing and related programs, and Multimedia Healthcare Communication in Milan, a public relations agency.

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