Publicis Buys Big Fuel

Agency to become part of VivaKi

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Publicis Groupe has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its holding to 100 percent from 2014, according to TechCrunch. Ad Age originally reported that Publicis was in talks with Big Fuel last week.

Big Fuel will be part of Publicis’ VivaKi unit, which specializes in digital media, and will serve as a strategic “social media center” for some of Publicis’ other agency properties, including Digitas, Razorfish, Starcom MediaVest Group, and Zenith Optimedia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in