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NEW YORK Publicis Worldwide has launched a unit called Publicis Entertainment to create branded content for television, gaming and motion pictures.
Marcus Vinton, a former executive creative director at Ogilvy London who was also part of the launch of Sky’s interactive TV platform, was named chief creative officer and partner at Publicis Entertainment. Vinton’s team includes Samantha Glynne, who becomes director of channels/executive producer. She has worked on channel launches in the U.K. and internationally, including the recent Audi Channel debut.
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