Publicis’ 1Q Revenue Rises 12%

BOSTON Riding strong performances in the U.S. and Asia, Publicis Groupe today reported a 12 percent increase in first-quarter revenue to approximately $1.25 billion. In organic revenue terms, growth was 6.3 percent.

Business in all geographical areas saw positive organic growth, which remained strong at nearly 7 percent in North America, over 10 percent in Asia-Pacific, Latin America, Africa and the Middle East, and slightly more than 3 percent in Europe.

Maurice Lévy, chairman and CEO of the Paris-based holding company, said in a statement, “New business has remained on a very firm track. The global advertising environment is favorable.” He said second-quarter results would get a boost from the World Cup, and noted that Q1 is often a slow period for business in Europe.

Net new business in the first quarter totaled $1.1 billion. Wins included the Orange advertising and marketing services account for Europe, a McDonald’s worldwide advertising project and the Macy’s, Pfizer/Lipitor and Comcast media accounts in the U.S.

Notable losses included the Hewlett-Packard personal solutions group, as well as several Cadillac projects and Sprint’s U.S. media.

Also during the first quarter, the company launched Denuo, a unit focused on digital communications.

Other Publicis holdings include Bartle Bogle Hegarty, Fallon, Leo Burnett and Saatchi & Saatchi, as well as media shops Starcom and ZenithOptimedia.

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