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Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the alcohol space for the first time.
So instead of a typical product spot, the brand planned to make a food porn-style, slow-motion commercial of nothing but wine pouring into elegant stemware, backed by a smooth jazz soundtrack.
But after seeing the fruits of its labor, so to speak, the brand had another thought: why debut 30 seconds of hypnotic footage when you can drop 2 hours?
Introducing Wine TV, which launches six varieties of sustainably produced vino and, as a fortuitous bonus, serves as a boozy branded version of the ubiquitous holiday Yule log video.
“We
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