'Pssst! Wanna Buy a New IPhone 6?'

Gray market resellers are doubling their money

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones.

Smart shoppers have begun cashing their iPhones in like chips at a poker table after drawing a winning hand. One backpacker in Sydney bought a phone and said he plans to sell it as soon as stocks run low to ostensibly finance more travels.

Already the phones are selling out in U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in