PS&K Unveils Print Ads For Cross

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BOSTON-A.T. Cross last week pledged to stand by Pagano Schenck & Kay as a print campaign for its new line of watches began a test run in magazines.
The recent departure of agency president Rick Sandler and the decision of co-founder Bob Pagano to leave the shop had raised questions about the client’s relationship with PS&K.
The company has no intention of moving the account from the Boston agency, said Cross’ director of marketing Bruce Willox, who spoke positively on PS&K’s latest campaign.




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