PSK Transit Effort Gets MADD

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Pagano Schenck & Kay extends its award-winning theme, “Drunk driving’s a serious crime. Let’s treat it that way,” in a new effort for the Connecticut chapter of Mothers Against Drunk Driving.
The transit campaign, which will break later this month inside buses on space donated by the Connecticut Transit Authority, juxtaposes the sort of crimes that routinely appear on the evening news against a drunk driver’s crime to emphasize the similarity.

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