PS3 Spot Dazzles With Imagery, Edits

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NEW YORK This new spot from TBWA\Chiat\Day for the lower priced PlayStation 3 (now down to $399, folks) is loud, fast and insanely graphic, which is the most immediate way to convey the addictive experience of game play.

Brilliantly edited to the metal-lish soundtrack of “Ladies and Gentlemen” by Saliva, it opens with “Ladies and gentlemen, good evening … you’ll see if seeing is believing … check to see if your ears and eyes are bleeding, if you’re still breathing.”

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