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Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage.
Life insurance is there for you during life’s big moments, like having kids or choosing to retire. So, the brand’s new podcast series, “Everyday Bravery,” is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a smaller scale, like a guy struggling to break into stand-up comedy.
“Podcasts are a marketer’s dream when it comes to getting people’s undivided attention,” said Niharika Shah, vp, head of brand marketing and advertising at Prudential Financial.
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