Prudential's Heart-Wrenching Short Films Explore Love, Grief and Loss

'Masterpiece of Love' tells the real-life stories of life-insurance beneficiaries

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Insurance is there for you during life’s most painful moments, like the loss of a loved one or contracting a serious illness. But those types of moments also can be a source of inspiration and strength, as Prudential’s new video series, “Masterpiece of Love,” shows.

Launching, appropriately, on Valentine’s Day, Prudential’s series of five short films pair real-life stories of Prudential life-insurance beneficiaries with artists who create works inspired by them.

“The genesis of the idea starts from the idea that two things are certain in life: death and taxes,” said Niharika Shah, vp and head of brand marketing and advertising at Prudential Financial.

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