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Prudential Financial has confirmed that it is seeking an umbrella campaign for its master brand in a creative search that’s just getting started.
The work up for grabs constitutes a new project-based assignment, a client representative said.
Sources expect the corporate image campaign to be backed by about $50 million in major media spending.
Prudential Financial offers life insurance, mutual funds, annuities and investment services, including retirement planning. The division and this particular assignment are separate from Prudential’s real estate business.
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