In between wheeling and dealing, the new chairman and CEO of Interpublic Group’s Allied Communications Group, Larry Weber, has taken time to share his words of wisdom in his first book.
Tentatively titled The Provocateur, the nonfiction business book by Weber, who stepped into the position late last month, will examine “the changing face of leadership in the 21st century,” and how it has been affected by technology, said Weber.
According to Weber, 44, the book also comments on the direction marketing is heading, public relations’ growing importance and the types of technology applications that executives need to know. In addition, the book contrasts bosses viewed as being old-fashioned with bosses who institute new ideas in the workplace.
With the Internet, the way that executives lead is “less like an army model and more like a theater group, rock band or circus,” said Weber. “It’s less about taking orders and more about getting the most out of people by getting them to work together around a fo-cused theme or vision.”
The book is due out from Random House next spring.
–Rebecca Flass