A PROVOCATIVE READ

In between wheeling and dealing, the new chairman and CEO of Interpublic Group’s Allied Communications Group, Larry Weber, has taken time to share his words of wisdom in his first book.
Tentatively titled The Provocateur, the nonfiction business book by Weber, who stepped into the position late last month, will examine “the changing face of leadership in the 21st century,” and how it has been affected by technology, said Weber.
According to Weber, 44, the book also comments on the direction marketing is heading, public relations’ growing importance and the types of technology applications that executives need to know.