Provident Capital Calls on Ciavarra For Image Boost

Provident Capital Partners has tapped Ciavarra Design for a six-figure assignment that consists of repositioning the investment bank’s overall brand and image work for its First Healthcare Partners subsidiary.

Boston-based Ciavarra is charged with creating a corporate identity for the crosstown company, as well as crafting advertising initiatives, collateral materials, and Web and intra net executions.

Work for the main Provident brand will target executives at medium-sized companies nationwide. Efforts for First Healthcare will be tailored to decision makers in the rapidly consolidating medical industry. Previously, the client doled out marketing and design tasks on a project basis.