Protagonistas Lead Off for ESPN Deportes

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DALLAS LatinWorks features Hispanic star athletes in ads promoting ESPN Deportes, the 24-hour Spanish-language network that launches tonight.

In October the independent Austin, Texas-based agency was tapped to create advertising to launch the station. It picked up the business following a review with undisclosed agencies.

The initial launch campaign includes consumer and trade print, radio, outdoor and television spots that feature sports footage and are running on ESPN properties and cable affiliates.

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