Pronouns Matter: Pride Inclusion Is a Never-Ending Quest

Marketers must commit to educating themselves on the evolution of LGBTQ+ communities

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This year marked the first time in over 40 years that the Los Angeles Pride parade would march outside of its traditional West Hollywood parameters into Hollywood. For decades, West Hollywood has established its clout as a global hot spot for the queer community, cementing its status as the home base for the annual parade which draws global attention and plenty of sponsorship dollars.