Promus’ Homewood, Club Hotel Chains Are Next In Play

Reviews for two smaller Promus Hotel Corp. properties are on deck following the account assignments for Doubletree, Hampton Inn and Embassy Suites.
Promus last week confirmed DDB Needham Dallas will handle media duties for those three chains, with creative chores going to TBWA Chiat/Day, New York [Adweek, Aug. 24]. Combined ad spending for those brands exceeds $35 million.
Promus official Cathy Planchard said the firm plans future reviews of its Homewood Suites and Club Hotel by Doubletree accounts, though they will remain with DDB Needham Dallas and MMG Worldwide, Kansas City, respectively, for the time being. No timetable has been set for those reviews. 1997 ad expenditures for those hotel chains totaled less than $1 million each. –Steve Krajewski