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CALIFORNIA

Deutsch/LA promoted Cathryn Provine from vice president, group director of broadcast business and licensing to vice president, director of broadcast business affairs. Provine, 32, reports to Kris Weiner, senior vice president, director of broadcast business. She will continue to oversee licensing and business management, with added responsibility for traffic/residuals and clearance, bringing all four departments under one operation. Provine has been with the agency since 1998 and moved from the New York office to Marina del Rey in May 2000.



FLORIDA

Viva Partnership named Jay Ben Avner director of operations.







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