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NEW YORK As marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it’s not TV, print or radio that gets consumers’ attention, but good old promotional swag.
This includes coffee mugs, pencils, retractable solar-powered flashlights or any other product bearing a company logo. Promotional products made up a $19.6 billion industry in 2007, per the ASI. Through surveys conducted both online and in-person in major cities, such as New York and Los Angeles, the institute also found that promotional products generate a cost-per-impression average of $0.004,