To Promote Its Pcs In The U.S., Akia Sees Less Of Bam! As More

DALLAS: Austin, Texas, shop Bam! got its largest win to date with the $8 million full-service U.S. account of Japan-based Akia Corp., which just launched stateside sales of its personal computers in September.
The advertising account of Akia Corp. USA boosts overall billings to $14 million for the 18-month-old agency, which is headed by principals David Bernert and Mike Bevil.
The account will focus on heavy print advertising, direct mail and collateral work for Akia, which sells its PC models through direct channels.
“The experience we had on Power [Computing] and Dell got us in the door,” said Bernert, who has had account service stints at Goodby, Silverstein & Partners in San Francisco and The Richards Group in Dallas.