Promo Jury at Cannes Gives Grand Prix to the Greatest Anti-Promotion of All Time

REI's #OptOutside edges out 'Brewtroleum'

CANNES, France—Barely a month after winning the coveted Best of Show at the The One Show, REI's anti-promotional #OptOutside campaign has scored again, taking home the Promo & Activation Grand Prix and a Gold Lion Monday night at the Cannes Lions festival here.