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BOSTON Progressive Direct has selected Arnold for creative chores following a review, the client has confirmed. Estimated billings exceed $150 million.
The Boston-based Havas shop outpaced holding company siblings Euro RSCG in New York and McKinney in Durham, N.C., as well as Omnicom Group’s GSD&M in Austin, Texas, in the final round.
The finalists emerged from a field of six that also included Omnicom’s TBWA\Chiat\Day in New York and independent The Richards Group in Dallas [Adweek Online, June 27].
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