Progressive Names Remi Kent Chief Marketing Officer

She takes over from Jeff Charney, who is retiring

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Branding veteran Remi Kent is going from steering the identities of Post-it Notes and Scotch tape to managing a stable of customer service characters as CMO of Progressive Insurance.

Kent’s official start date is Nov. 1. She takes over the role from Jeff Charney, who announced in March that he planned to retire by January 2022 pending finding a replacement and facilitating the transition.

Kent comes to Progressive after eight years with 3M, where she’s held several leadership roles including senior vice president and global chief marketing officer of consumer business.

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