Creative

Progressive Gives First Peek Into Flo's Love Life in New Rom-Com Ad Series

Hollywood A-lister Jon Hamm guest stars as her smitten would-be suitor in work from Arnold Worldwide

Progressive's Flo and actor Jon Hamm sit together at a restaurant table — To be clear, this is not a meet-cute. But it couldn't be more on-brand for a commercial spokeswoman who's obsessed with her job.Arnold Worldwide, Progressive

By T.L. Stanley

May 20, 2022

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Years ago in his struggling actor days—long before Mad Men and Top Gun: Maverick—Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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