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CHICAGO Progressive Insurance said it has hired consultancy Roth Associates to oversee a review of creative chores on its ad account.
Adweek Online first reported earlier today that the client and independent agency Doner parted ways.
The company spent more than $350 million on advertising last year, according to Nielsen Monitor-Plus. Doner handles the lion’s share of the account.
Southfield, Mich.-based Doner in a statement said it resigned the business. Progressive said in a separate statement that it would begin reviewing the account via Roth in New York.
“The
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