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ATLANTA — Progress Energy has placed its $8-12 million account in review. Incumbent BBDO Atlanta, which won the utility’s advertising business in 1999, will not defend. Chief marketing officer, Cathy Cohan said the parting was based on a mutual agreement.
Consultant Jane Bedford of Red Dragon in Atlanta has been hired to conduct a review.
Headquartered in Raleigh, N.C., the publicly traded holding company is the result of Carolina Power & Light’s acquisition of Florida Progress in St.
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