Programming Reality

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Walking from his window office to the elevator, a CIO calmly passes through a timescape in which everything in view—from his outfit to the lighting to the view of distant skyscrapers from the windows—shifts as if moving through several years and different parts of many days. The interior design and décor, the workers busy in the background, even the floor beneath them rapidly evolve as the light flickers.

“As David put it, we were going to see the office go from $70 a square foot to $300,” says Goodby, Silverstein & Partners producer Josh Reynolds of the new David Fincher-directed...

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