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It was an event that organizers feared would not draw a crowd.
To pay homage to World No Tobacco Day last week, Arnold Communications hosted a few consciousness-raising events for its own staffers. The goal was not necessarily to get smokers to quit but to put the tobacco control movement into what Arnold executive vice president Lisa Unsworth called a “larger dimension.”
Anti-smoking czar Dr. Greg Connolly of the Massachusetts Department of Public Health’s Tobacco Control Program kicked off the program with a 20-minute slide presentation that detailed the history of the movement.
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